An advertiser, in this case also known as an attorney or law firm, has a web site or firm that offers their legal services online, accepts payments and fulfills orders. Attorneys partner with publishers to help promote their law firm. Publishers place advertisers’ ads, text links, or product links on their Web sites or include them in e-mail campaigns and search listings in exchange for commissions on leads or sales.
This way of online advertising has proven to drive leads for attorneys looking to expand their case load.