The concept of affiliate marketing is simple, the publisher also known as the affiliate, promotes an attorneys website and they give a commission to Leading Justice on the leads the publisher generates for them. There are a number of different methods that the publisher can use to make money from affiliate marketing both off an online. Some of these methods include using their own website, mailing lists they have built, ebooks, blogs, video blogs, forums, PPC advertising, local media advertising, and customized software.
Affiliate marketing is hands down a favored online marketing strategy and has proven to have a significant impact on increasing the amount of traffic and case leads to an attorney’s site. It is not only cost effective but attorneys can benefit from gaining links from established publishers websites and marketing strategies.
What is Affiliate Marketing
Affiliate marketing is an online marketing practice in which business rewards one or more affiliates for each visitor or customer directed to their site brought about by the affiliate’s own marketing efforts. Examples of this include lead generating sites where the affiliate sends all leads to the business, or in the case of Legal Justice, the lawyer or law firm that is advertising. The affiliate marketing industry has four key players: the merchant (also known as the advertiser or law firm), the network (Leading Justice), the publisher (also known as ‘the affiliate’), and the customer.
How Affiliate Marketing Works
Advertisers in our affiliate marketing network choose from a list of campaigns available for affiliates. Each lead is assigned a commission, known as a fixed amount per lead. Affiliates looking to monetize their traffic apply to join a Leading Justice campaign. Once the publisher is accepted in the Leading Justice affiliate program, the affiliate selects and places the chosen LJ campaign forms or ads on their Web Sites, in their email campaigns as part of their search listings.
When a customer clicks on the publisher’s link or ad, a cookie is set on the visitor’s browser will identify the advertiser, the publisher and the specific link payment rates. When the customer fills out an online form, the transaction will be recorded by leading Justice.